The platform is rolling out a new feature that enables them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the platform announced that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This advancement comes amid a rise in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, ranging from computer-generated images to informative clips, and we want to give people the option to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its app labeled as made with AI. Overall, in excess of 100 million media items are added to the platform every day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they view by using the “manage topic” option in the application and selecting the AI content topic. Additional categories that can already be modified under the filter cover current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its policies oblige creators to label lifelike artificially created content, and it forbids harmful deepfakes of public figures or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.
In addition, the platform will henceforth add an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This measure is designed to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for experts and institutions to produce learning resources about using AI responsibly. This initiative will support non-profit groups focused on educating computer science.
Platform Protection
The video-sharing app has justified its content review process, during discussion over proposals to lay off a large number of review team members in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content before it is viewed by humans. The company announced a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”
